Many strategic direction efforts fail because of fuzziness and lack of information in the initial strategic planning meeting. The key to a successful strategic planning meeting in preparation. It is crucial for the senior executive team to convey that top management supports the strategic effort and its goals.

Strategic business modeling involves establishing clearly quantified objectives of the organization. The outcomes of the strategic planning process consists of four major elements:

1. Identifying the major lines of business or strategic activities that the organization will develop to fulfill its mission.
2. Establishing the critical success indicators that will enable the organization to tract its progress in each line of business that it intends to pursue.
3. Identifying the strategic thrusts by which the organization will achieve its vision of the ideal future state.
4. Determining the culture necessary to support the achievement of the lines of business, critical success indicators, and strategic thrusts.

Most organizations do some kind of long-range or strategic planning, and the formal strategic planning process has been used for about a half a century. Our experience in working with a diverse array of organizations has demonstrated that most strategic planning processes are poorly conceptualized and poorly executed. The process is not very creative and is tactical rather than strategic in nature. To be successful, a strategic planning process should provide a template against which all organizational decisions can be evaluated.

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